ARZAANI ATELIER PRIVE
“Where Indian heritage, spatial poetics, and contemporary slow luxury converge.”
Architectural Digest’s Most Influential Names in Indian Design
RASEEL GUJRAL ANSAL
For nearly four decades, Raseel Gujral Ansal has shaped Indian design across architecture, spatial design, bespoke furniture, art, and lifestyle. The daughter of Padma Vibhushan artist Satish Gujral and ceramist Kiran Gujral, she grew up amid art and craft, and her work reflects that: rooted in Indian heritage, fluent in contemporary global design.
In the early 1990s she founded RGA Design LLP, creating iconic residential, hospitality, and corporate spaces. In 1994 she co-founded Casa Paradox Luxe, one of India’s earliest luxury lifestyle houses, followed by Casa Pop in 2013. Both houses have represented India at the prestigious
As custodian of her father’s legacy, she established Raseel Gujral Art Legacy (RGAL), curating exhibitions and publications that bring his work to discerning new audiences.
Select Honours & Recognitions
ARZAANI
Arzaani is a celebration of Indian artistry and timeless elegance, where the past and present merge to create objects of enduring meaning and beauty. A curated sanctuary of artistic excellence, it brings together exquisite objets d’art, evocative jewellery, sculptural furniture, and artisanal décor, each piece infused with heritage and reinterpreted through a contemporary lens.
Rooted in the philosophy of the democracy of design, Arzaani seamlessly blends its in-house creations with masterworks from India’s celebrated designers and master artisans. Every offering is an expression of slow luxury, honouring craftsmanship, originality, and the quiet indulgence of true beauty.
RASEEL GUJRAL ART LEGACY
Expanding her creative spectrum, Raseel Gujral Ansal co-founded RGAL in 2012 as an art advisory, curatorial, and creative initiative for select patrons, embodying The Spirit of Legacy. The endeavour added a deeply resonant facet to her multifaceted journey in design.
At its heart, RGAL exists to carry Indian art, heritage, and culture forward. It champions artworks and artefacts native to India’s own artisans, each one rooted in tradition, rich in narrative, and chosen to become a precious heirloom—something to be treasured by one generation and lovingly handed to the next.
Looking ahead, RGAL is committed to keeping India’s artistic traditions alive and thriving: placing the work of master artisans before new collectors, honouring the hands and histories behind every piece, and ensuring that our shared cultural heritage is preserved, cherished, and carried boldly into the future.
CASA PARADOX LUXE
Casa Paradox Luxe is one of India's pioneering indigenous luxury design houses, standing at the intersection of fine art, architecture, and artisanal craftsmanship. Founded on the conviction that true luxury is intensely personal, the brand transforms interiors, furniture, and objects into bold, considered expressions of identity rather than mere decoration.
Every creation plays with deliberate contrast: heritage and innovation, art and utility, restraint and fearlessness. Drawing on Indian artistic traditions with a contemporary global sensibility, its work is defined by sculptural form, tactile materials, and meticulous bespoke detailing. No two commissions are alike; each is shaped in intimate dialogue with the patron.
Serving a discerning global clientele that values individuality over convention, the house offers interior design, bespoke furniture, and home décor accents, each conceived not as a passing trend but as a future heirloom, made to endure across generations.
Casa Paradox Luxe has carried this vision to international platforms including Maison & Objet, Paris, with the ambition of setting a new global benchmark for high-concept Indian living.
CASA POP
Casa Pop is a New Delhi-based Artistic Living brand, conceived by Raseel Gujral Ansal as part of the RGA family, at the energetic meeting point of art and functional design. It sits consciously outside conventional design thinking, looking at Indian identity through a lens that is vibrant, contemporary, unromanticised, and deeply engaged with heritage.
More than décor, Casa Pop is an ongoing dialogue: one that questions established design language and offers a fresh, exploratory view of how Indian aesthetics are understood and lived. It draws on the vivid panorama of Indian art and craft, examining how these influences continue to shape a modern, eclectic lifestyle.
Sustainability, innovation, and diversity anchor its practice, lightened always by a sense of play and subtle humour that gives the brand its distinct voice. Across wallpapers, murals, textiles, tableware, and accents, Casa Pop presents a true democracy of art—original, India-rooted design created for everyday living.